Travel adverts / Chicago, Earth · imagined journeys to Mars
Rekal Incorporated
A human profile becomes a window onto red Martian terrain and imagined domed settlements.
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Discover the story behind the sign ↓Imaginary Inns & Curious Shops
Signs for places you wish you could visit.A FIELD GUIDE TO FICTIONAL PLACES
Behind the sign.
Every place has a story.
- WHERE TO FIND IT
- Chicago, Earth · imagined journeys to Mars
- ON THE BOOKSHELF
- Philip K. Dick · We Can Remember It for You Wholesale
The local knowledge
Rekal offers the experience of travel through implanted memories. Douglas Quail dreams of Mars but cannot afford the actual journey, making the company’s service an appealing substitute. His appointment leads into a story about the uncertain boundary between remembered experience and reality. The spelling Rekal comes from the original short story.
Our interpretation
A human profile becomes a window onto red Martian terrain and imagined domed settlements. The retro travel-advert treatment makes an impossible holiday feel temptingly ordinary. “Mars. Without the mileage.” is an original line written for this artwork.